The Minister of Foreign Trade and Tourism, Roberto Sánchez, emphasized the important support provided by the Peruvian government to promote the economic revitalization of small and medium-sized enterprises and at the same time promote their internationalization.
For this reason, he pointed out that Peruvian brands have been prominent in the development of “Coterie New York 2022”, which takes place in New York (USA), and is described as the most important retail convention and design exhibition platform. and accessories for women in the textile industry worldwide.
Peruvian companies participating in this exhibition are the companies Clutch Calzado, Chic Chemin Calzado, Claudia Navarro Jewelry, Kuna/ Incalpaca, Jessica Butrich and Nation LTD, showing cotton and alpaca clothing for babies and children, as well as footwear. , jewelry and ornaments.
The head of Mincetur visited the exhibition stands in Peru and met their representatives. He therefore confirmed that the participation of Peruvian brands is part of a strategy to promote foreign trade that promotes the internationalization of small and medium-sized enterprises, through commercial offices (OCEX) in Promperú.
As mentioned, since 2017, Promperú has launched the Program for the Promotion of Brands in Specialized Exhibitions, a competitive fund where the participation of Peruvian brands in international exhibitions is promoted according to a business-to-business strategy.
In this way, it is easier for an approach between them and stores, concept stores, multi-brand stores, retailers, among other stakeholders, who sell in retail on specialized platforms targeting their own brands.
It should be noted that so far, from the aforementioned specialized technical institute, more than 50 Peruvian brands have benefited from participation in about 90 international exhibitions in the United States and Europe mainly.
Minister Roberto Sánchez is in New York, as part of the executive committee that participates in the general discussions at the 77th annual session of the United Nations (UN) General Assembly, in the United States, and is led by the President of Iceland. Republic, Pedro Castillo.
More about Andean:
Are you looking for an apartment? The market in Lima Top is still dynamic? https://t.co/7xFHiQ7RMB
The real estate sector remains solid and stable this year, despite the political and economic situation, the Association of Real Estate Companies of Peru (Asei) said. photo.twitter.com/4X227aZu8B
– Andean Agency (@Agencia_Andina) September 20, 2022
(END) NDP / MDV